Privacy Policy
At Cake Stack, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website or place an order.
We may update this policy from time to time. Any changes will be posted on this page.
Who We Are
Cake Stack is an online retailer of cake boxes, packaging, and baking equipment. For the purposes of UK data protection law, we are the data controller of your personal information.
Information We Collect
We collect the following personal data when you place an order or interact with our website:
- Full name
- Billing and delivery address
- Email address
- Phone number (if provided)
- Order details and purchase history
- Payment confirmation details (we do not store full card details)
- IP address and basic device/browser information
- Website usage data (such as pages visited and browsing activity via cookies)
How We Use Your Information
We use your personal data to:
- Process and deliver your orders
- Take payment and prevent fraud
- Provide customer support
- Send order confirmations and service updates
- Improve our website, products, and services
- Analyse website performance and customer behaviour
- Send marketing emails (only if you have opted in)
You can unsubscribe from marketing at any time.
Lawful Basis for Processing
We process your personal data under the following legal bases:
- Contract – to fulfil your order
- Legal obligation – for tax, accounting, and regulatory requirements
- Legitimate interests – to operate and improve our business
- Consent – for marketing communications where required
WooCommerce and Payment Processing
Our website is built using WooCommerce on WordPress. Your order data is securely stored within our system to process and manage purchases.
Payments are processed securely by third-party providers such as Stripe and/or PayPal. We do not have access to your full payment card details.
Cookies
Our website uses cookies to ensure it functions properly and to improve your experience.
Cookies may be used for:
- Shopping cart and checkout functionality
- Website performance and analytics
- Basic visitor tracking and usability improvements
You can control cookies through your browser settings. Disabling cookies may affect how the website functions.
Data Sharing
We do not sell or rent your personal data.
We may share data with trusted third parties where necessary, including:
- Payment processors (e.g. Stripe, PayPal)
- Delivery companies (e.g. Royal Mail, courier services)
- Website hosting and IT service providers
- Professional advisers (e.g. accountants)
- Legal or regulatory authorities where required by law
All third parties are required to handle your data securely and in compliance with UK GDPR.
Data Security
We take appropriate technical and organisational measures to protect your personal data against loss, misuse, or unauthorised access. However, no online system is completely secure.
Data Retention
We retain your personal data only for as long as necessary:
- Order and transaction records: up to 6 years (legal/tax requirements)
- Customer correspondence: up to 2 years
- Marketing data: until you unsubscribe or withdraw consent
- Website analytics data: typically anonymised and retained for limited periods
Your Rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (where legally possible)
- Object to or restrict processing
- Withdraw consent for marketing at any time
- Request transfer of your data in certain cases
To exercise any rights, contact us at: info@cakestack.co.uk
Third-Party Links
Our website may contain links to external websites. We are not responsible for their privacy practices and recommend reviewing their policies before providing personal data.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Email: info@cakestack.co.uk